Effective Product Leadership

Effective product leadership goes beyond managing backlogs — it’s about driving clarity in ambiguity, aligning teams around a shared vision, and delivering solutions that create measurable impact. Staying ahead in a competitive market demands a deep understanding of customer behavior, market trends, and evolving technologies like SaaS, data platforms, and GenAI.

I lead by combining strategic thinking with execution discipline — using data to inform decisions, fostering strong cross-functional collaboration, and keeping the user at the center of product development. Thought leadership in this space also means sharing frameworks, elevating product craft, and continuously adapting to industry shifts while staying anchored to long-term business value.

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Recent Execution Highlights

🔹 Aligned Teams Around a North Star Metric

Defined and evangelized North Star Metrics for loyalty analytics products, ensuring all roadmap planning, stakeholder discussions, and measurement focused on customer engagement and program ROI. This alignment created consistency across product, engineering, and client-facing teams while guiding outcome-based decision-making.

🔹 Delivered Value Through Quarterly Roadmaps

Owned and executed quarterly roadmaps that balanced strategic client initiatives (e.g., Lowe’s MLPR, Lane Bryant Paid Loyalty) with internal platform scalability. Prioritized features through a combination of market opportunity, data insights, and enterprise needs — ensuring flexibility to adapt to new client launches and evolving priorities.

🔹 Embedded Voice of Customer into Product Strategy

Built a feedback loop between client-facing teams, analytics, and product by implementing a structured Voice of Customer program. This shaped backlog prioritization and reporting enhancements across loyalty programs, resulting in higher feature adoption and reduced support overhead.

🔹 Led Agile Teams with Product-Centered Standups

Ran daily product standups across multiple squads to drive rapid alignment on blockers, scope shifts, and feature delivery. Maintained a strong product narrative during development by reinforcing user stories, customer pain points, and success criteria in every sprint cycle.

🔹 Scaled A/B Testing with Clear Success Metrics

Launched experiments across loyalty workflows (earning, redemption, reward presentation), tying each test to specific KPIs like engagement lift, breakage rate, and conversion velocity. Used results to inform rollout decisions and optimize user flows across both paid and free loyalty tiers.

🔹 Evolved Pricing Strategy for Scalable Data Products

Crafted scalable pricing models for data and analytics offerings that addressed client size, data complexity, and usage tiers. Enabled consistent pricing across custom and SaaS-based implementations while articulating value clearly during pre-sales and renewals.

🔹 Led Snowflake & Data Lake Transformation for Analytics Scale

Managed the Snowflake migration to support a high-volume analytics platform. This significantly improved performance, enabled new reporting capabilities, and reduced time-to-insight for enterprise clients and internal stakeholders.

🔹 Formalized Data Strategy During RFP & Pre-Sales

Represented the product team during RFP/RFI cycles, translating complex client data needs into a feasible architecture and reporting strategy. Partnered with Sales and Solutions to ensure each proposal reflected long-term scalability, regulatory compliance, and meaningful KPI tracking.